Small businesses can not afford to let go of social media platforms because all these social media sites serve as excellent marketing platforms that can help you reach new customers and promote your business at no cost to you. Even though most small businesses neglect to market on LinkedIn, you do not have to make that mistake. In fact, studies show that Facebook and Twitter get a larger reach than other platforms but with LinkedIn, your audience is larger, your reach is broad, and it is extremely cost-effective. In addition to that, there is no limit to the number of potential customers you can reach if you use LinkedIn. For this reason, small businesses need to master LinkedIn if they want to grow their business. These tips will help you get more prospects in front of your business on LinkedIn.

1. Become a Contributor

One of the best ways to get more prospects to become subscribers to your LinkedIn email list is to become a contributor to other people’s blogs. If you are able to get yourself listed on the blogs of other well-known and established small business owners and business professionals, your credibility will rise tremendously and your emails will be shared with other followers. Therefore, as a freelance writer, if you are able to do this, you will be able to create more traffic to your website and grow your email list at the same time.

2. Follow What Others Are Doing

Our second LinkedIn marketing strategy tip is to learn from successful people. Don’t focus on what your customers and customers are doing. Instead, focus on what other successful people are doing and then adopt the same strategies. This will show other people that you know what they are doing and they will reciprocate your efforts. You can use this strategy to generate more leads, more traffic to your website, and more new business contacts. The next time you attend a conference, visit their official LinkedIn and learn from successful people how they have managed to grow their businesses on LinkedIn. You can also take this opportunity to look for potential prospects to recruit in your business. For this reason, you should always look at the business card that you exchange with others as a tool to find out more about the prospects in your community.

3. Emails Are Still Good to Use

Another step that you can take to increase your chances of selling to the prospects you have found on LinkedIn is to ask for their name and email addresses and send them an email asking them to click on your website so that you can add them to your list. If the prospect does not respond right away, do not give up. Send another email with a quick sales pitch and do not forget to offer a free trial period for them to test your product and see if it suits them. Emails are still very effective and remember, you can have a sales conversation via email without making the prospect feel like they are being forced to become a customer.

4. Know What You Want

Our last marketing strategy trick that we will reveal to you is just as important as the others. What do you want to achieve by using LinkedIn? You do not need to start promoting your business there right away because you should first build a solid network on the platform. The best way to reach out to new potential customers on LinkedIn is to find and connect with people in your niche and if possible, people who have a lot of influence on your audience. When you have built a solid network, start using LinkedIn for advertisement. You will notice that you will start getting more people to respond to your advert and you will be able to start a sales conversation with the prospects.

In The End

These are just a few of the many LinkedIn marketing strategies that you can use to drive traffic and convert more prospects into sales on the platform. Set your business goals and start to grow your business on LinkedIn. You will need to develop a marketing strategy to help you achieve your business goals and optimize the marketing campaign on LinkedIn. Start by creating a profile, follow other businesses in your niche, and take advantage of the features available on the platform.