If you’re new to social media marketing, you’re probably wondering where do you even start? With so many social media platforms to choose from, from Facebook, Instagram, and Pinterest to Twitter and TikTok, it can be difficult to focus your marketing efforts. We’re here to shed some light on Reddit marketing, as this often overlooked platform is a great place to start your marketing endeavors.

One of the main reasons Reddit is such an appealing platform for advertising is that it’s packed with all kinds of different niche communities, and there’s probably one for you as well! Let’s take a look at some of the best marketing strategies on Reddit right now, and hopefully, inspire you to try them out for yourself.

Explore Relevant Subreddits

Subreddits, if you’re unfamiliar with how Reddit works, are essentially smaller communities of users discussing and posting content specific to the subreddit. Subreddits can be small communities of a few hundred people or very large communities, such as the r/News subreddit, which has over 24 million subscribers.

Depending on the nature of your product or service, you should carry out the necessary research to identify the subreddits on which you can advertise. For example, if you’re an artist looking to promote your work on Reddit, you’ll most likely be using the r/Art subreddit, as well as other smaller ones relevant to your product. Upvote Shop has a great guide regarding finding the best subreddits for you.

Build Your Karma Score

Karma score works on a simple principle: the more upvotes your posts and comments receive, the higher your karma score. This score is then displayed on your profile, informing visitors of your credibility as a poster. It’s also worth noting that some subreddits won’t let you post anything unless your karma score reaches a certain level, so naturally, you’ll want to increase your score so you can post your stuff wherever you want! You can also keep track of the karma scores of other successful Redditors, read their posts and comments, and hopefully learn something from them along the way.

Post Authentic Content

Reddit, unlike some of the larger social media platforms, isn’t particularly tolerant of bland, generic content. If your posts lack character and are haphazardly written, Reddit users will quickly notice, and many of them will downvote bad posts, lowering your karma score. At the end of the day, you’re trying to establish a presence within an active community, and if you don’t provide high-quality content, you’ll be less likely to reach the top of the page and gain visibility and traffic. Put in some effort to create posts that are both informative and engaging, and both you and your potential clients will be grateful!

Use Reddit for Customer Services

Direct contact is one of the best ways to address your users’ questions and concerns. Reddit allows users to communicate with one another through comments, posts, and discussions, which you should take advantage of when building customer relations. This way, you are organically strengthening relationships with your clients while also providing others with access to helpful content on how to solve some common issues. It’s important to maintain consistency in this area, especially if Reddit becomes one of your primary social media channels for advertising. This is also one of the best ways of finding out what users think of your product or service, and how you can improve it!

Avoid Spamming

It’s very important to understand that every subreddit has its own set of rules, and most subreddits prohibit spam content for obvious reasons. People don’t generally tolerate users who only post product pitches, so keep your content diverse and don’t just post stuff related to your services. It makes you seem disingenuous, and it can even get you banned from posting any content on subreddits you could find very useful. Be candid and open, and most importantly, human. At the end of the day, 72% of users report that they are mainly on Reddit for entertainment purposes, and there is nothing entertaining about 10 copy/paste generic comments under one subreddit thread.

Get the Most Out of Your Titles

Nothing draws users’ attention more than a catchy title. Spend some time researching which posts get the most upvotes on Reddit’s homepage, and you’ll notice that most of the titles tell you just enough to entice you to click on the post to learn more. When creating titles, keep in mind the number of characters you use (20–80 characters is ideal), as well as the structure of your title. For example, you could begin your title with a relevant question and continue to provide an answer to that question throughout the article. After all, you can’t go fishing if you don’t have a hook!

Host an ‘’AMA’’

“Ask me anything” posts are a great way to connect with your audience. You’re essentially creating an entire thread in which you can address any concerns or feedback from your community while also highlighting and promoting your products or services. This is also a great way to connect with people on a more personal level because these subreddits allow anyone to directly communicate with the original poster.