Ecommerce businesses, propelled by the pandemic, have seen immense growth lately. More importantly, by 2024 it’s expected that 95%* of all retail purchases will be processed through eCommerce outlets. Therefore, it’s important to consider how you can continue this growth and set your business up for success. That’s great news if you have an online shop, but it also means that the competition is only going to get stiffer.
So how can you make sure that your eCommerce business stands out from the crowd and keeps growing? From anything from building brand awareness to leveraging word-of-mouth marketing, there are a number of different strategies you can use to help increase your traffic and sales.
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Build Brand Awareness
One of the most important things that you can do for your eCommerce business is to build brand awareness. In a sea of online options, you want potential customers to discover your brand and think of your business first AND in the future when they need what you’re selling. This can be accomplished through several means, including:
- Employing Public Relation Tactics
- Using Search Engine Optimization
- Reaching out through Google Advertisements
- Building an Email List & Staying Connected
- Leveraging Word-of-Mouth Marketing
Employing Public Relations Tactics
You can generate interest in your eCommerce business by utilizing some well-placed public relations tactics. This can involve anything from working with influencers to getting featured in the press. One way to get started is to see if you can partner with any relevant influencers who have a large following on social media. If they promote your products or brand on their platform, you can reach a whole new audience of potential customers.
You can also try to get featured in the press by reaching out to journalists and letting them know about your business. If you can get some positive coverage, it will help increase interest and awareness of your eCommerce brand.
Using Search Engine Optimization
Another way to make sure that potential customers can discover your eCommerce business is to optimize your website for search engines. This means using relevant keywords throughout your website content so that when people search for products or services like yours, your site will come up as the top result.
You can also use other SEO tactics like link building to help improve your ranking. In addition, when you’re creating content, make sure that it is high-quality and interesting, as this will help increase the likelihood that people will engage with and link to it.
Reaching out through Google Advertisements
You can also use Google Ads to help potential customers discover your eCommerce business. With this method, you can create ads that will appear when people search for keywords related to your business.
You can then choose how much you want to spend on each click and set a budget for your campaign. This tactic can be an effective way to reach a larger audience and generate more traffic to your website.
Building an Email List & Staying Connected
Another important thing that you can do for your eCommerce business is to build an email list. This action will allow you to stay in touch with potential customers and let them know about new products, sales, or other updates.
You can grow your email list by offering incentives like discounts or free shipping for people who sign up. You can then stay in touch with your subscribers by sending them regular newsletters or emails.
Leveraging Word-of-Mouth Marketing
Finally, the most cost-effective way to grow your eCommerce business is to leverage word-of-mouth marketing This involves getting customers to talk about your brand or products with their friends and family. You can encourage word-of-mouth marketing by offering incentives like referral discounts or loyalty programs. You can also create fun and unique marketing campaigns that will generate buzz and get people talking about your brand.
Make sure to streamline the whole word-of-mouth marketing process by using a contact picker. A contact picker is a handy tool that helps your users share their contacts with your eCommerce website without having to type in information, upload spreadsheets, or copy and paste from another window. Anything that makes the process easier, right?
Now that you’ve read this article, you should have a better understanding of how to grow your eCommerce business. Next, you’ll want to continue growth by marketing your most profitable products. Also, take some time to review your website’s design and layout. Make sure it is optimized for conversion and easy to use. Finally, don’t forget to keep track of your progress so that you can continue to improve your eCommerce business over time.
Also, you can delve into Tidy Repo’s reviews of the best and most reliable WordPress plugins that will help you grow your eCommerce business even more. For instance, EVERYONE is wanting to find out more about Gutenberg and Rank Math lately, so that’s a good place to start on our site if you have content on an online shop powered by WordPress.
As you can see, there are many different ways that you can grow your eCommerce business. By building brand awareness, using SEO tactics, running Google Ads, starting a mailing list, and leveraging word-of-mouth using a Contact Picker, you can reach a larger audience and generate more interest in your business. And don’t forget to check out Tidy Repo’s blog where the influencers and experts discuss everything you’d ever want to know about WordPress plugins, themes, monetization, and much, much more!
Happy Selling! The Tidy Repo Team.