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Free Creating a Perfect Hotel Website on WordPress: Top Tips

Creating a Perfect Hotel Website on WordPress: Top Tips

Plugin Author:

Adnan Mujic

June 1, 2023 (modified on July 11, 2023)


Do you own a hotel and want to build the perfect website? With WordPress, creating an attractive and functional website for your property is easier than ever. Whether you’re a business owner wanting to create your own website or have hired professional web developers for WordPress development services, this post will share with you the top tips on how to make sure your hotel’s digital presence gives the best impression possible – so guests, travelers and customers alike can easily connect with it! Keep reading as we dive into the tips on how to craft the perfect hotel website.


Selecting the Right Theme and Plugins

When it comes to creating a website for your hotel business, the theme and plugins you choose can make all the difference. It’s important to select a WordPress hotel theme that not only reflects your brand but also offers the functionality you need to provide your customers with the best possible experience. Furthermore, security should not be overlooked, hence implementing plugins like WP Force SSL to ensure secure data transmission and WP Login Lockdown to protect your site against brute force attacks is crucial.

Look for themes that include features like booking systems, customer reviews, and custom menus. With the right theme and plugins, you can create a website that not only showcases your hotel’s unique style but also makes it easy for guests to book their stay and leave glowing reviews.

If you haven’t found a perfect WordPress theme, you can always use professional WordPress development services. Expert designers and developers will transform your vision into a well-functioning website.

Designing a User-Friendly Hotel Website Layout

The importance of creating a user-friendly website design cannot be overstated. When it comes to hotel websites, visitors must be able to navigate with ease and locate essential features with minimal effort. To achieve this, a hotel website’s navigation system needs to be both intuitive and straightforward. Here are some tips to improve the layout and navigation.

  1. Make sure that the navigation structure is consistent throughout the different pages, and that the options are easy to understand. Your visitors should clearly understand where they can read information about various accommodation types and how to book a room for the time they need.
  2. Display the navigation in a prominent place. Make sure that the navigation is always visible, and that it stands out from the other content on the page.
  3. Utilize dropdown menus, as dropdown menus can help organize the navigation elements and reduce clutter.
  4. Make the search bar prominent. Make sure that the search bar is always visible and easy to use.
  5. Incorporate customer reviews. Customer reviews can provide valuable information to potential customers and help build trust.
  6. Include a contact form and/or an online chat. Think of various ways that will allow customers to get in touch with the hotel easily.
  7. Include social media buttons throughout the website to allow customers to connect with the hotel on social media. Thus, people will be able to see a bigger variety of your photos or videos fast. Also, they can read other visitors’ comments and make a final decision.
  8. Make sure the text is readable and not too small. You should pay attention to various screen dimensions and the look of your website.

By focusing on the layout’s usability, hotels can enhance their guests’ online experience and make their booking process hassle-free. Whether it’s the booking button or room descriptions, all essential features must be clearly visible on the website.

Setting up Your Hotel Website Pages

As a hotel owner, you know that having a user-friendly and informative website is crucial in attracting potential guests. Let’s talk about the peculiarities of creating hotel website pages.


One of the most important pages to create is the homepage as it is the first point of contact for visitors. An appealing homepage should be visually stimulating, easy to navigate, and provide a welcoming introduction to the hotel.

Accommodation Types and Facilities

The next important pages to add would be the room descriptions and facilities page, as they provide detailed information on accommodations and amenities available. While designing these pages, think of relevant calls-to-action and buttons, such as:

– ‘View Rooms’

– ‘Book Now’

– ‘Check Availability’

– ‘Offers and Packages’

– ‘View Location’, etc.

About Us Page

The About Us page is also vital in providing insight into the hotel’s history, values, and team members. You can display photos of your staff to make visitors feel a personal connection.

FAQ Page

Include a FAQ page to provide customers with quick answers to common questions. These questions can be:

  • What are the hotel’s check-in and check-out times?
  • Are pets allowed?
  • Does the hotel offer a shuttle or laundry service?
  • Are there any additional fees?
  • Is there a minimum age requirement for check-in?

By creating these pages, you will not only enhance the user experience of your website, but also create a professional platform that showcases your hotel’s unique features and offerings.

Personalize Your Hotel Website

As the saying goes, first impressions are everything, and in the world of hospitality, that rings especially true. Your hotel website is often the first point of contact with potential customers, and it’s crucial to make a lasting impression and improve your online presence.

Use Attractive Visuals

By personalizing your website with engaging visuals, such as high-quality images of your hotel and its amenities, you can better showcase what sets your establishment apart from the rest. You can add slideshows, galleries, or carousels to present your images in an appealing way.

Emphasize Your Benefits

You can describe your hotel’s unique features and amenities and feature photos of them.

Create Engaging Content

An informative copy can be used to greet and welcome visitors to your site, giving them a taste of what they can expect from their stay with you. If necessary, you can use a copywriter’s services to get an engaging text.

Moreover, it’s vital to create content that is tailored to the hotel’s target audience. For instance, if your hotel’s target audience is families with children, you should describe in detail what visitors will find to care for their kids.

Personalization is key, and your website is the perfect place to start.

Incorporating Essential Features for Your Hotel Website

To enhance the customer experience, incorporating additional features has become crucial. Here are some of the functions that a hotel website should include:

  • Online booking system
  • Calendar to check availability
  • Ratings and reviews
  • Online payment option
  • Currency converter
  • Google Maps
  • Newsletter sign-up form
  • Social media widgets

With these added features, guests can have a seamless experience when booking their stay and get all the information they need about their upcoming trip, ultimately resulting in a better overall experience at the hotel.


SEO Optimization for Increased Hotel Website Visibility

To truly stand out and attract more customers, implementing SEO best practices is crucial. Especially for hotels, where the competition for visibility is fierce, optimization can make all the difference. By using appropriate SEO tools and incorporating targeted keywords, optimizing content, and ensuring proper meta descriptions and titles, your hotel website can land on the first page of search engine results, leading to more visibility and increased bookings.

Leverage Professional WordPress Development Services

If you’re running a hotel website, chances are you’re juggling a lot of responsibilities. From managing guest reservations to keeping up with marketing efforts, your plate is full. That’s where professional WordPress development services come in.

By entrusting your website’s functionality to a team of experts, you can rest assured that every feature you need will work seamlessly. From mobile responsiveness to user-friendly booking systems, your site will be optimized for success. Without the headache and hassle of trying to build an optimized WordPress website yourself, you’ll have more time to focus on what really matters: providing your guests with a world-class experience.


In conclusion, creating a hotel website on WordPress can be an effective way to solidify your brand’s online presence. With the right themes and features, you can create a visually appealing and user-friendly website to attract more customers. It is also important to incorporate SEO best practices in order to make sure your hotel website shows up higher on relevant search engine results. Finally, professional WordPress development services can help ensure seamless functionality and optimal performance of the site with all the necessary features. With these tips in mind, you can easily create an amazing hotel website that reflects who you are as a brand and gives customers an amazing experience.