With more and more businesses joining the online world every day, gaining visibility and ranking high on search engines has become crucial for attracting new customers and growing your brand awareness. As a WordPress site owner, you understand the importance of optimizing your website for search engines using the right SEO strategies.

While on-page optimizations like keyword research, meta titles and descriptions, structured data, etc. are important, getting links from other high quality, authoritative websites is one of the most effective ways to boost your site’s search rankings. This is because search engines see the number and quality of links pointing to your site as a vote of relevance and trust for the topics you cover.

The Link Building Landscape Has Evolved

Traditional link building used to involve manual outreach to websites, blogs and online communities. Site owners and SEO professionals would reach out to websites, share quality content or provide value through sponsored posts/mentions, in exchange for natural looking text or banner link placements.

However, with the sheer volume of websites online now, manual link building has become unsustainable and inefficient. That’s where link building marketplaces have stepped in by streamlining the process of buying and selling links. Popular platforms like Linkdex, Whitespark, and SEMrush Link Market allow site owners to browse websites in specific niches, view their linking policies and pricing, and purchase dofollow or nofollow links matching their optimization topics.

Benefits of Using Link Building Marketplaces

There are clear advantages of using modern link building marketplaces over manual outreach:

Save Time and Effort

Rather than reaching out to websites one by one and following up repeatedly, by partnering up with link-building platforms like MeUp, you can find relevant sites with a few clicks and buy exactly the links you need. This drastically reduces the time spent on link building.

Access High Authority Sites

Many marketplaces let you filter sites by domain authority, page authority, traffic and other metrics. You can easily target sites with excellent online profiles for higher quality backlinks.

Consistent Results

When links are delivered instantly after purchase, you gain a reliable stream of new backlinks at regular intervals to steadily improve your rankings.

Transparent Pricing

All fees and policies are upfront on marketplaces instead of opaque costs involved with manual outreach deals. You know exactly what to budget for link purchases.

Less Manual Labor

Link buying automates most processes like content delivery, follows up and reporting. You offload a lot of routine tasks to let marketplaces work on autopilot.

Global Reach

With listings from sites worldwide, marketplaces open up many new linking opportunities beyond your local network or language limitations.

Choosing the Right Links

While link building platforms streamline the buying process, not all links are created equal. To maximize their SEO value, focus on:

Relevant Links

Links should come from pages discussing similar topics to your webpage being optimized. Contextually related links pass more link equity.

Authority Sites

Links from sites with long online histories, large original content volumes and strong domain authorities boost your own site authority the most.

Natural Placement

When possible, choose naturally appearing banner ads, text links in one or two sentences or related pages/categories rather than unwanted interstitial links.

Diverse Links

Adding links from different high quality sites, rather than buying multiple from the same few domains, creates a more natural backlink profile.

Mobile-Friendly Sites

Prioritize websites optimized for mobile as Google increasingly favors websites accessible on smartphones and tablets.

Conclusion

By auditing your link building efforts against these quality benchmarks, marketplaces can become a powerful ally in your WordPress SEO toolkit. Just be sure not to go overboard on purchasing and focus the bulk of your efforts on valuable on-page optimizations as well. With some strategic link building supplements, you’re sure to start climbing search result pages!