Many marketers are jumping into the world of video marketing. Studies show that 96% of…
Are your video marketing efforts in vain?
Business owners invest huge sums of money every year in creating marketing videos. However, more than half of these videos never make it to a single viewer’s eyes.
The reason why business website videos fail to catch the attention of viewers is that they’re poorly made. This leads to an unfriendly user experience and a low chance of conversion.
Make sure your own videos aren’t sabotaging your business, so you can learn from website video editing errors. Today, we’ll look at the most common mistakes that you can avoid by simply learning what not to do.
Videos With Excessive File Sizes
People uploading videos to websites often need to be mindful of file size constraints to ensure their videos can be successfully uploaded. Watching a video that is too large to stream and crashes or hangs is a common problem.
One way to avoid this issue is to make a gif out of the large video files. A gif file is a graphics interchange format, meaning they are compressed, so they enable faster loading times and smaller file sizes. To convert a video file to a gif, use an online program that is free to use and easy to navigate.
Not Reviewing Video Formatting
The video format includes the size, frame rate, and bitrate of the video. It is important to format videos correctly for the optimal viewing experience and to prevent common errors. To avoid these issues, double-check that the video format is compatible with the website before uploading or encoding it into another format.
Not Paying Attention to the Platform
When creating video content, one of the most common errors is not paying attention to the platform on which the video is being viewed. This can have a large impact on the quality and performance of the video. To avoid this error, it is important to consider where the video is going to be viewed first and then plan the content and editing style accordingly.
Breaking Website Guidelines
It’s essential to have a comprehensive knowledge of website video editing guidelines to avoid errors and ensure the best results. To avoid these errors, it’s important to research the file requirements for the platform you’re using so you can optimize video files for it.
Ignoring Video Quality
When video editing for websites, it can be easy to overlook potential errors that can degrade the quality of the video. Some of these blunders can be avoided with proper planning and technique. Always check for any visible pixelation or video artifacts that can affect clarity.
Not Testing the Video in Different Browsers
When editing videos for websites, it is important to remember to test the video in different browsers and on different devices, as the browser and device compatibility issues can arise. Failing to test the video can cause playback, resolution, and color differences, which can lead to a poor viewing experience for different types of customers.
Avoid Website Video Editing Errors and Have Online Success
Overall, website video editing errors on web pages are common and can stem from a variety of sources. To avoid these errors and create a successful webpage, be sure to follow the tips listed above.
With the right video editing tools and knowledge, you can create a flawless webpage video. If you are looking for website success, start with properly edited videos.
If you find this article helpful, check out more of our blogs!