As a business owner, you need to have SEO as a cornerstone of your marketing strategy. It has replaced many traditional marketing methods as it is more effective and targets customers who have already shown a specific interest in your products through search engines.
Below are our 5 perks of using SEO targeting as part of a successful marketing strategy.
1. Gain Quality Traffic
SEO drives high-quality traffic to your website. With older methods of advertising, you would pay for an advert, get it out there, and hope a few people were interested. If you were lucky they would then later visit your business or buy a product.
With SEO, customers have actively searched for a keyword. That means they are already interested in your product before they even visit the website. This gives you access to extremely high-quality website traffic, ensuring a higher conversion and engagement rate.
2. SEO Targeting Is Free
Advertising costs money. SEO does not. It is that simple.
Your biggest expenditure on SEO is time. If you can implement some SEO strategies into your regular content creation then you can reap big rewards. If you want to spend money on SEO, then hire a company or get some content written so that you can start to rank for more keywords.
3. It Increases Brand Awareness
One key part of SEO is building backlinks from other websites. These increase your SEO score. However, they can also be used to promote your brand.
Do this by getting relevant websites, influencers, and social media accounts to link back to your website. This can be done by writing articles for them or giving away free products for review.
4. It Is More Effective Than PPC
Pay Per Click advertising (PPC) is a great way to advertise. It allows you to pay only when someone clicks on a link to your website, meaning you do not waste money on false leads.
Although PPC adverts often appear higher in search rankings than organic ones, research has shown that people browsing the web are more likely to click on organic search results.
This means it is even more important that you put the time and effort into SEO over simply using money to address marketing.
5. It Puts You Ahead of Competitors
SEO is now a huge marketing strategy that any professional business will put at the forefront of its advertising business. However, that does not mean all companies are doing it, or even doing it correctly.
An effective SEO strategy, particularly a localized one, can put you way ahead of competitors. Try to use keywords specific to your field, niche, or area. If still in doubt, try a local SEO company for assistance.
Like any marketing strategy, SEO targeting needs to begin with a plan. It is not a short term fix and needs to be implemented over a long period of time. This may mean some changes in how you operate online.
For more help and advice in creating SEO-friendly websites, we can help! We have a range of helpful blog articles on technology for the budding entrepreneur. Bookmark our site today!