Is your website coming in where you want it to on the search engine results page (SERP)? Unless you’re coming in on the first page, the answer to this question should be a resounding “no.”
In fact, if your site is not in the first five results, then you’re barely going to get any hits at all. You can easily get English essay help, for example, but when we talk about SEO, it’s a bit more complicated.
There are loads of ways of increasing your position in the SERPs, but backlinks are one essential way of building up the prominence of your website in the eyes of the search engine.
That is why, in this article, we’re going to talk you through how to build backlinks that’ll put you at the top of the search results.
What Are Backlinks?
Backlinks are sometimes called “inbound” or “incoming” links. They are links between one website and another. For instance, if you want to provide additional background information on a topic, you might include a link to a reputable source on the topic.
Backlinks are important in SEO as they add authority to your site. If other sites are linking to your site, it shows Google that you’re worth checking out.
The more sites link to you, the stronger your site will appear in the eyes of Google.
What Are the Different Types of Backlinks?
There are backlinks, and there are backlinks. Some backlinks will get you further than others. This is because some hold more influence in the eyes of Google.
You put all of your attention into getting thousands of backlinks only to find that you could have obtained the same results by getting linked by one or two high-quality influential sites.
The more influential or authoritative the site that is linking to you is, the more this will go in your favor.
Another factor that will also go well in your favor is if the site that is linking to you uses your focus keyword as the anchor text in the link.
The other factor that will matter with your backlinks is whether they have been assigned as nofollow or dofollow links. Nofollow links won’t be followed by Google’s algorithm and as such won’t count towards building your credibility.
Of course, building do-follow links to websites with high domain authority does not come easy. So, how do we build backlinks?
How do you Build Backlinks?
The basic premise that surrounds building backlinks is as follows:
- Create content that is worthy of being linked to
- Find reputable sites that may want to link to your content
- Encourage the site to link to your content
This process can be quite a long, slow, and laborious one. First of all, you’re going to need to know who to approach. Persuading someone to link to you is a big ask too. After all, what’s in it for them?
Create Assets That People Want to Link to
One way that you can build backlinks to your content is by ensuring you create assets that people want to link to. This could include videos, infographics, or highly informative articles that act as a useful resource.
Once you have created this great content, people will naturally start to find it, and it will take on a life of its own.
For this to happen, the content will need to hit the nail on the head and be unique in many respects, because too much lies on chance.
Take Part in Link Round-Ups
Link round-ups are regular posts that serve the sole purpose of sharing great quality material in the form of links.
Find link round-ups that relate to your niche and approach them, asking if they would like to include a link to your most valuable content. If they like your link, they’ll feature it.
Use the Broken Link Technique
A broken backlink occurs when the site being linked to has moved, changed names, has closed down, or has removed content. Often, broken links go undetected.
One option that is open to you is to contact websites that have broken links and propose that they use a link to your content as a valid alternative.
You can find broken links using a dead link checking tool.
How to Build Backlinks Fast?
The way that a backlink service through an SEO company works is that you provide the URLs and the anchor text that you’d like to rank for. The SEO company will have a considerable amount of contacts at reputable sites.
They’ll contact suitable sites and share your links with them. Your link will then get published in the content on their site.
Many SEO companies will offer packages that see your website being linked to by a set of high profile websites with strong domain authorities.
This practice is by many SEO companies referred to as “blogger outreach”. Why? Well, the SEO company will have reached out to bloggers and built up relationships with them, making it easier for the company to place links with them in the future.
Don’t Overlook Backlinks
Now that you know how to build backlinks, you will, without a doubt, want to rush out and try to start building backlinks to your site.
But keep in mind that even when using backlink building strategies that let you build links quickly, you’ll need to keep working on your link building.
Link building is a constant game that you need to be prepared to continually play. It is not a single fix. Meaning once you’ve found a few techniques that work for you, keep on repeating the process whenever you generate new content for your site.
For more great articles on how to build and maintain your website, be sure to check out the rest of our blog content!