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5 Simple Yet Effective Ways to Improve Website User Engagement

5 Simple Yet Effective Ways to Improve Website User Engagement

Vallery Henings

February 16, 2021

Blog

The attention span of a human is 8 seconds. Yes, we live in an ADD world. Look at how much time we spend on our phones daily.

You are constantly scrolling social media. The news is 24/7. You don’t have time for much these days, so where you spend your time matters.

In today’s attention economy, user engagement pays a premium price.

Would you like to know the best user engagement strategies? We thought so. Read our guide below to find out now!

1. Speed It Up

Website performance report

Load times can kill user engagement. If you’re looking to engage website visitors, you’ll want fast load times. When it comes to the internet, people are impatient.

You can’t afford to lose users because your site is slower than the competition. That could cause your website engagement to dip, and you may even lose out on sales as a result.

Aim for 3-second load times or less. Anything over could have people jumping ship. Google your site speed and see how fast you are.

Compressing files, limiting URL redirects, and optimizing images will all help speed up those pages.

2. Make It Visually Logical

The way your content looks and feels matters. You’ll want your site to make logical sense by having items go together naturally. You don’t want to overwhelm visitors by having a busy and confusing site, do you?

Be sure to familiarize yourself with visual hierarchy. It is an organizational structure that is both aesthetically pleasing and easy to navigate.

When you pay attention to where the eye is drawn, website engagement will increase.

Think of how a newspaper looks; everything is neatly organized and easily digestible. Size, contrast, and whitespace are things you’ll want to know.

3. Mix Up Mediums

By having multiple mediums on the screen, you’ll have people sticking around for more. You’ll want to strike the right balance for stimulation.

For example, graphics for a WordPress site is one of the best user engagement strategies around. Before you know it, your site will look the best it’s ever looked!

Le Buzz website landing page

Text, video, and audio will create a balanced space that is packed with substance. The more there is to do on your site, the better. Just be careful not to bombard people, or they might flee in terror.

4. Keep It Internal

When thinking about links, keep it internal. The reason is simple; if everything is in-house, they’ll stay. External links are great, but who knows when they’ll come back?

For on-site user engagement, link to your other content. This could be blog posts, products, or interviews. Provide valuable content and sprinkle those links throughout your posts.

5. CTA FTW

For more user engagement, you’ll want a call to action. The reason you’ll want a call to action is to get your users to do something specific.

This could mean buy a product you want to sell, join a group you want them to sign up for, or hit the like and subscribe buttons.

Woman shopping using mobile app

Whatever the case may be, a call to action is a nice way to end a blog post or video. People need a push in the right direction. Be careful not to sound too overly aggressive though.

Keep Them Around With User Engagement

Now you have the proper tools to up your site’s user engagement! You ought to see your site take off now.

It is best to experiment and see what works best. Pay attention to the data.

Read our blog for the best tips and tricks to make your site soar. Before you know it, you’ll be a WordPress rockstar!