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Always on the Go: The Importance of Mobile-Optimized Web Design in Today’s Culture

Always on the Go: The Importance of Mobile-Optimized Web Design in Today’s Culture

Vallery Henings

May 22, 2020 (modified on December 17, 2021)


Did you know that over 3.5 billion people around the world access the internet via their cell phones? This means that currently more than half of all internet users are accessing the internet from their phones, and this number is expected to increase to 75% by 2025.

If your website isn’t mobile-optimized you could be losing out on three-quarters of all your potential customers.

Don’t risk falling behind the competition and losing out on business by neglecting your website. Keep reading to learn why it’s so important to give your customers the web experience they deserve, and expect. Smartphone Market is growing fast and you should keep the trends if you want to gain as much traffic as possible.

The Meaning of Mobile-Friendly vs Mobile-Optimized

Mobile-optimized website

Don’t lose potential customers due to a slow or non-responsive website. Mobile-optimized is not negotiable, you must ensure a seamless, smooth, and most importantly fast experience on your website for all of your customers including the ones using mobile devices.

Mobile-friendly means that your website will look exactly the same to all your users regardless of what type of device they’re using. However, as a consumer you know that the experience of visiting a website can be very different on a phone versus a desktop.

So do your best to avoid making your customers deal with a clunky website that isn’t optimized for seamless usage across all devices. An experience like that won’t motivate them to come back for sure!

How to Optimize Your Website for Mobile Devices?

Technology is changing rapidly, but optimizing for mobile is one area you can’t afford to fall behind in.

Now, you might be wondering what is the best way to optimize a website for mobile? Remember, when you or your digital marketing agency are optimizing your website, you’re trying to appeal to both your customers and readers as well as to Google. Here, balance is key. You don’t want to only focus on optimizing for Google and with that risk creating a website that has a poor user experience for your clients. Instead, putting an equal amount of focus on both aspects is what will bring the most optimal results.

Having a website that is mobile-optimized means that when a customer visits your website on their phone, they won’t just see a version that has been shrunk-down. On the contrary, they will get a great user experience through simpler formatting that makes scrolling and viewing on a smaller screen much easier.

An optimized website will do this automatically and will not require you to create two different versions of your website. If doing mobile-optimization sounds daunting, you should then consider outsourcing the help of a digital marketing professional.

When you’re looking to hire a professional to help you out, you should remember these questions to ask so you can be sure that they can in fact design you a mobile-optimized website and not just a mobile-friendly one.

Why Do You Need to Be Mobile-Optimized?

People holding phones

As you can see there is a large difference between creating a website without regard to screen size and creating a website that can be scaled down when it’s being viewed on a smaller screen.

Ensuring that your website is fully optimized to give the best user experience for everyone visiting it regardless of what device they’re using isn’t negotiable and it can’t be put off any longer. If you haven’t yet optimized your website for mobile, then you’re without a doubt falling behind your competition and losing out on potential customers/clients.

You didn’t work hard to build your business only to then provide a sub-par user experience on its website. That is why you should make mobile-optimization a priority as early as today. If you don’t feel you yourself can create a professional and fully-optimized web design, then simply hire a professional to do it for you.

Don’t Let Your Website Fall Behind

According to one episode of The Project Management Podcast, you must ensure that your website is mobile-optimized so that your business can stay competitive in today’s market. Your customers are on their phones all day, every day, and they will be searching to see what your business has to offer.

Be sure that they can in fact find you when doing their research, regardless of what device they are using to do the research, by keeping your website mobile-optimized. If you don’t feel comfortable doing this, or you don’t have time to, just hire someone else to do it for you. This something too important to just ignore!

For more great information on this topic and other topics as well, check out the other articles on our blog.