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A Growing Business’s Guide to Types of PR

A Growing Business’s Guide to Types of PR

Vallery Henings

June 16, 2021 (modified on July 6, 2021)

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An effective business strategy includes a powerful public relations strategy. But did you know that there are several different types of public relations strategies and activities?

It’s true, and you should know what the different types of PR are so that you can build effective protocols all-around. In this guide, we’re breaking down each type in detail so you can get moving on a successful PR strategy.

1. Media Relations

Press conference

A big part of a public relations professional’s job is talking to the media. That happens through writing press releases, holding press conferences, and pitching stories about your business to journalists.

The media is a major gateway to your ideal audience, so it’s important to utilize them as an avenue to spread your message.

2. Internal Communications

For your business to run smoothly, you need solid internal communication. A PR professional can circulate important news that your employees need to know about.

Internal communications is a great way to build a business culture in the workplace. A PR professional can plan events, team incentives, and important meetings.

3. Digital Media Communications

Social media icons

In 2021, it’s non-negotiable that your business needs a strong online presence. That includes active social media channels, a strong website, and maybe even a blog.

The digital world is how you communicate with your customers without a middle man, so you need a clearly crafted message. You also need branded content that your audience will recognize.

All of this and more goes into having a strong digital PR strategy, which is a must for your business today.

4. Customer Relations

Even if you have an amazing product or service with a stellar delivery system, you will encounter customer issues. When that happens, you need a solid PR team to handle customer relations.

One of the main reasons for a bad review is a bad experience with a customer service representative, and you can’t afford to have bad reviews.

Don’t wait for a customer issue to come up before you set up a solid customer relations process. Start implementing how you will solve your customer’s problems now. Will you offer refunds? Free shipping? Replacement products?

You can avoid many PR nightmares by implementing an excellent customer contact or call center.

Nothing makes customers more loyal than when you turn a bad experience into a good one, so don’t skip this type of PR.

5. Marketing Communications

White billboard

While your digital media strategy will cover most of your marketing needs, it’s still important to market your business offline as well. Marketing public relation examples include:

  • Booking guest spots on local radio
  • Collaborating with other businesses on fun events for the community
  • Hosting events in your space
  • Running print and commercial ads
  • and more

There are dozens of ways to market your business, so focus on the ones that work for your products or services, and remember always to target your ideal customer.

Final Thoughts on the Types of Public Relations

The most important thing to remember about the different types of public relations is that they can all work together for your success.

When it comes down to it, public relations is all about good communication, which you need in all aspects of your business.

For more business guides and resources, check out our other blogs.