With the way that the digital world is going, the entire business environment is powered by the Internet.
But when you’re a small business, it seems infinitely harder to manage a website. After all, you have fewer resources, so you can’t necessarily dedicate a whole employee to managing a small business website.
If you’re struggling with this, then you’re in the right place. In this article, we’re going to teach you a few key principles of website management that will be crucial to a small business’s success.
Choose Your Development System
The first thing to consider when building and managing your website is that you should be choosing one particular system to develop your website. There are two options to choose from here.
First, you can custom develop a website from scratch. That means building out the backend code (both the design work as well as the programming work to make any workflows function). If you’re going to go this route, consider using a service like https://briebug.com/.
The second option is to lean on a CMS. A CMS is a content management system. Popular CMS solutions include WordPress, Joomla, and Drupal.
These solutions essentially take the need for custom coding and software development out of the way so that you can focus on building out good content on your website.
Build Out Great Content
The next thing to consider with website management for an online business is that you need to have great content. “Content is king” has long-since been a familiar proverb in the marketing world, and it has not lost any of its trueness.
Great content comes in different forms, so it’s important to identify what kinds of content work the best for your particular industry.
A few kinds of content that are usually popular are blogs, videos, social media posts, and the like.
With all content, make sure that it is relevant to your ideal customer profile and is hyper-focused on providing value to your audience.
Assign Administrative Roles
Finally, one of the most important parts of managing a website is assigning administrative roles and sharing the burden. As a small business, we know that one person likely may not have the bandwidth to do everything necessary to manage your online presence.
Thus, you must share the responsibility across your team. Figure out what skills each person has that are relevant to the website.
If someone is really good at writing, put them in charge of creating good content for business applications. If someone is a great technical resource, ask them to manage the infrastructure of the site.
Managing a Small Business Website
There you have it! Equipped with this guide to managing a small business website, you should now have a far better idea of building an online presence with limited resources.
For more business tips, check out the rest of our articles.