Facebook and Google shopping ads can be powerful tools. While each channel is highly successful even when used individually, creating a powerful ad strategy is all about creating holistic campaigns that maximize conversions, and that is by integrating Google shopping ads with Facebook ads. Doing so allows you to a broader set of audience.
Navigation is an essential element of your site’s design, and it affects conversion. So make sure you don't do these mistakes when adding menus and other navigational elements on your site.