These days, it’s no longer enough to produce great online content. People want websites to fuel them with a satisfying feeling that will keep them coming back for more.
After all, there’s nothing more enjoyable for an internet user than cruising through a smooth website, each page flowing into the next.
Thankfully, there are plenty of quick steps you can take to improve the user engagement experience with your website.
Are you ready to revamp your design and layout, so that people will be eager to pay your website another visit? Read on to learn about the updates you can make to transform your online site into a relationship-building machine.
1. Format Your Posts
Dense paragraphs can be a trek for online readers to get through, but a series of one-liners are also a turn-off. You’ll need to strike a balance to keep readers interested.
Make sure to vary your sentences and paragraph lengths, so that your paragraphs range from one to three lines. Anything more is too much.
White space can also provide a nice break for readers and make your content easier on the eyes. Think of it as visual breathing. When people have many opportunities to come up for air, they can absorb your content without feeling overwhelmed.
Remember, people only have so much time. Your writing needs to get to the point while remaining compact to provide a solid visitor engagement experience.
2. Organize Your Pages
Take some time to reflect on the structure of your website.
Do your categories make sense? Does it feel intuitive moving from one page to another? If a reader wants to find a specific subject or key term, do they know where to go on your website?
If your site feels clunky or disorganized, then you need to fix this issue as soon as possible. You don’t want people to feel frustrated trying to use your site since they may miss out on all your great content and never come back as a result.
Pay careful attention to how your pages are arranged to cater to client satisfaction. When people feel comfortable traveling through your site, they’ll want to come back for another exciting journey.
3. Mix Up Your Media
People appreciate well-sorted pages and text, but you need some extra oomph to maintain audience engagement. Mixing your text with different visuals is an easy way to make your posts more dynamic.
Photos and images are other forms of media that can complement your text. These visuals create breaks in the page and breathe new life into your content. Your readers will feel fresher and ready to jump back into more writing.
As long as you don’t overdo it with these media, you can serve up a variety of visual content that keeps readers’ eyes glued to the screen.
4. Limit Lag Time
A sluggish page speed is another factor that can hurt your website engagement. It only takes a couple of extra seconds for people to call it quits, so you want your pages to load fast.
Take advantage of tools to measure how fast your pages load. If you notice a lag time of more than three seconds, it’s time to slim down.
Compress your data and optimize your images to help things run a little quicker. Techniques such as lazy loading and progressive images are also great ways to give your loading speed more support.
So don’t be afraid to explore your options when it comes to website speed. People are hungry for content, and people’s expected wait time has become shorter and shorter over the years.
You need to ensure you deliver information at a lightning-fast pace to satisfy people’s appetites and keep them coming for seconds.
5. Invite Comments
While people want to know that you have the expertise, you should save room for others to share their thoughts as well. Reading is a passive way to learn, but people will perk up when given the opportunity to give their own take.
A comments section is a great way to spark conversations and boost your site engagement. This opens the door for people to connect with each other and for you to build real relationships with your clients.
Clients will remember that you engaged with them, and they’ll want to come back for another great discussion.
And why wouldn’t you respond to comments? People can provide feedback through comments, which you can use to figure out the specifics for improving your site.
People notice when you listen to them, and they’ll appreciate you taking their suggestions seriously.
6. Provide Live Chat Services
Sometimes a comments section isn’t fast enough, and people have a question or concern that needs an immediate answer. In this case, you’ll need the proper tools that enable a quick response.
To provide instant customer communications, consider using a Customer Communications Management (CCM) application. A CCM application offers live chat options, so you can correspond with customers in real-time.
Although this is a less considered option, a CCM application can lead to the beginning of a new customer relationship. You should consider all mediums as ways to introduce yourself, so don’t underestimate the power of CCM applications.
7. Encourage Connections
Once you’ve made initial contact with someone, give them every opportunity to stay in the loop for the long run. Creating a page for an email sign-up is a simple way to notify your customers of new content, so they can feel involved in your website’s growth.
And if you have social media channels, be sure to include links that allow clients to network with you.
More than anything, people want to feel connected. Give people options to reach out to you, and you can create the ultimate customer satisfaction experience.
Make User Engagement Your Top Priority
No matter what your goals are, you need to center your website around user engagement. Your website cannot grow without a strong base of support, so invest energy into forging relationships with others.
When people see you’re serious about branching out within the industry, they’ll view your website as a credible hub. That’s when they’ll turn to you for connections and information, and you’ll start to see real growth.
Ready to buckle down and bolster your website’s performance? Explore our blog for more tricks to send your site soaring up the SEO rankings.