We’re living in the Information Age, a time-period where enhanced interconnectivity reshapes the way we connect with our customers.
This blog post will identify highly effective on-page SEO techniques to help you achieve higher rankings.
Most businesses build websites to draw in traffic and build a loyal customer base, but they’re reluctant to invest in search engine optimization (SEO). While off-page SEO is of critical importance in a competitive environment, ignoring on-page optimization will make it difficult for you to rank your site higher in SERPs.
If you have previously consulted blogs and guides for on-page SEO techniques and best practices, chances are you have been overwhelmed with the tons of tips and tricks out there, many of which are hard to understand or integrate into your SEO strategy. Let’s cut the noise and focus on the following result-oriented on-page SEO tactics:
What is On-Page SEO?
On-page SEO is a set of practices of optimizing web pages so they rank higher in the search engine results page (SERP) and get more quality traffic. It is used to optimize both the content and HTML source code of a web page, unlike off-page SEO which refers to marketing activities outside your own site.
While search engines keep rolling out new algorithm updates, on-page SEO has dramatically changed over the years, making it critical for progressive businesses to keep up with the latest SEO practices. Focusing on on-page SEO will help you align your website with your audience and search engines’ expectations.
Content Quality Comes First
When it comes to Google rankings or digital marketing, you can’t achieve success without good content which is at the heart of on-page SEO. Therefore, high-quality content must be an inseparable part of your overall SEO strategy. To optimize your on-page content, you need to choose relevant keywords and topics and incorporate them into your on-page SEO efforts.
Thorough keyword research is a basic step towards finalizing a list of targeted keywords that you would be incorporating in web copy, title tags, blogs, etc. So far as the topic selection is concerned, you can use tools like SEMrush to see what’s trending. It’s also important to understand how your page content falls into your visitors’ search intent and buyer’s journey.
Here are a few best practices for creating quality on-page content:
- Incorporate long-tail and short keywords naturally
- Create content that effectively solves your audience’s problems
- Create shareable content
- Don’t forget to use visuals
- CTAs make your content result-oriented
Pay Attention to Content SEO
The term ‘Content SEO’ refers to the process of creating SEO-friendly content. Paying due attention to content SEO is key to achieving higher Google rankings. It addresses everything from copywriting to your site structure.
If your website offers high-quality and relevant content, it might succeed in driving traffic and conversions without SEO. However, it’s not possible to achieve your good results when your site has low-quality content and you haven’t optimized it for search engines. An ideal situation would be when you create valuable content that is also properly optimized.
Before you publish a piece of content on your site, whether text or visuals, optimize it with the search terms your audience might use to find your products or services. Using LSI keywords will help you create content relevant to broad topics. SEMrush 30 days trial offers a great chance to analyze and improve your website in terms of SEO and content.
Create SEO-Friendly URLs
Creating SEO-friendly URLs is so important that Google dedicates an entire section in its Starter Guide explaining how your webpage’s URL helps both readers and search engines understand what your content is all about. What does make your URLs more SEO friendly? Here are a few best practices:
- Your URLs should contain the main keyword that you want to rank for
- Long URLs confuse Google, so make them short and descriptive
- A URL must precisely explain where a visitor will be diverted after clicking on it
- Use lowercase letters in URLs
- Use a hyphen to separate words
Precisely speaking, your URLs should be simple to digest for both search engines and readers. Creating SEO-friendly URLs will also help keep your site hierarchy consistent as you create blog posts, subpages, and other internal pages.
Use Internal Links
If you want to boost your SEO using easy on-page tactics, don’t forget to use internal links. Linking to pages within your site not only improves navigation but also gives you some extra SEO juice. If one of your web pages doesn’t contain any internal link, people visiting that page will read that page and leave your site.
Internal links also make it easier for search engines to understand the structure of your site or how your web pages interact with one another. From a user perspective, internal links help your visitors browse through and spend more time on your site. Make sure to use internal links when they’re helpful for your visitors.
Use Outbound Links
Outbound or external links do matter when it comes to on-page SEO. While internal links send your readers to other pages on your site, outbound links divert your visitors from your site to other sites. But how do outbound links impact your SEO?
When you connect your content to other relevant, high authority websites, it helps Google find out your pages’ topic. Google’s prime goal is to help people find the information they’re looking for. When you use valuable outbound links, you help Google achieve its goals. Most website owners make a mistake by not linking out.
Nofollow and do-follow are two types of outbound links. Do-follow links pass on ranking power to other sites, while no-follow links tell Google not to follow the links.
Boost Site Speed
Whether being visited via a desktop or mobile device, your web pages must be able to load quickly, ideally in less than 2 seconds. If your site speed is slow, forget about everything else and boost your site speed first. Search engines put special emphasis on user experience, which means slow sites aren’t going to impress search engines.
Apart from poor SEO outcomes, slow sites fail to produce results in terms of ROI and conversions. Google PageSpeed Insights is a simple tool to check your web pages speed. Here are some tips to boost your site speed:
- Improve server response time
- Enable compression
- Optimize images
- Leverage browser caching
Use Responsive Design
When operating in the mobile-first era, you can’t afford to have a site that isn’t responsive or unable to adjust content according to screen size. Over the past few years, the web has developed at an unprecedented rate, making it necessary for websites to deliver good user experience across devices.
More than half of your website traffic is coming from mobile devices. If your website isn’t responsive, you’ll lose that traffic straight away. So, use responsive design to improve your odds of achieving long-term success.
Understanding the best on-page techniques before you build your site will result in a more efficient design. However, it’s never too late to revive your existing website with these on-page SEO techniques. If you don’t have time or not sure how to implement these strategies, let a professional help you out.