The lifeblood of any business is the ability for customers to find you. Search Engine Optimization (SEO) orders and modifies the content on your website to make it more likely to appear near the top of search results. According to Google, the first five results from a search receive more than 2/3 of customer clicks.
SEO services help shift the odds in your favor. Read on and learn about the importance of SEO!
1. SEO Drives New Business
Taking the time to focus on SEO for business will help you grow your business. 70% of businesses say SEO is their most effective lead generation tool. That’s because it’s an inbound marketing tool that helps customers find you instead of you searching for customers.
2. New Content Improves Search Rankings and Your Website
This may be the most accurate statement you ever read regarding SEO: content is king. Search engines make money by displaying ads that are relevant to search results. The more content you create and the more relevant it is to what people are searching for, the better chance you have at improving your search rankings.
Update your website regularly. Add a weekly blog post about new products or industry trends. Create pages that answer common questions people search.
3. Enhance Your PPC Advertising
SEO is an extended play. It takes time to build new content and establish a linking strategy that signals search engines to rank you higher. However, over time, it can be the most effective marketing tactic you use. To supplement your SEO efforts, consider combining it with pay-per-click (PPC) advertising.
PPC allows you to present your products and services at the top of the search results while you wait for your organic rankings to improve. You can also use PPC ads to reach new markets or introduce new products while relying on SEO for your core business.
4. You Can DIY or Outsource It
Search engines use hundreds of signals built into their algorithm to help rank search results. Two of the essential elements to improve your search rankings are writing high-quality, relevant content and link building. If you have a background in writing and understand how to generate backlinks to your website, you might be able to improve your search rankings on your own.
However, SEO is vital to your business; it’s a good idea to with an expert like an SEO company. An experienced professional marketing partner can provide SEO services based on your specific needs and objectives and accomplish your goals more efficiently. Check out these benefits of using a dedicated small business SEO company.
5. SEO Builds Trust and Confidence
One of the most effective ways to reinforce a customer’s buying decision is to increase your visibility. Customers trust brands they see and recognize. SEO will help position your name at the top of a search results list and keep you in front of your customers and prospects.
The importance of SEO cannot be overstated. It makes it easier for customers to find your business and improves your chances of people visiting your website.
You can update your website with new content regularly to help optimize your site, but great SEO often requires the help of an expert.
Combining SEO with PPC ads will help improve your online visibility and make it possible to reach new audiences while your SEO strategy is in the works.
To learn more about search engine optimization and other digital marketing ideas, please explore the rest of our site.