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eCommerce Content Marketing Tactics You Must Use in 2021 if You Want to Achieve Your Business Goals

eCommerce Content Marketing Tactics You Must Use in 2021 if You Want to Achieve Your Business Goals

Valentino Klarić

May 3, 2021 (modified on February 9, 2022)


eCommerce, especially in 2021, is no longer just about having a quality product to sell. In the early days of the internet, it didn’t really matter how your site was designed as long as you could sell and move products.

That’s why new website owners must utilize special tactics and strategies to not only stay afloat but to thrive as well.

So without further ado, these are the must-use tactics and strategies in eCommerce content marketing.

1. Optimize Your Content for Search

Google search up close

Without proper optimization of your content, you can’t expect your site to be successful. Search engine optimization and programs that help you achieve it are important in creating good quality eCommerce content. Plus, with them, your content will be much easier to find. There’s a saying; if you can imagine something, it’s probably already on the internet. So, why not have your content be the first thing to pop up when a user is browsing for related items.

We already mentioned the external part of this strategy, but there is also an internal component. And that is to optimize the search engines inside your websites. After all, there’s probably nothing more annoying than being unable to find a product in a marketplace. Any eCommerce marketplace that wants to succeed in the current economy must have a good search engine that will work without any bugs or hiccups.

2. Promote Your eCommerce Products Within the Content

Glossier product

In a modern consumerist society, which is amplified by internet commerce, people tend not to realize how much money they are spending when they shop. So, to up your own profit margins, it’s best to utilize product promotion.

There are many ways to do so; one of the most popular (especially if you’re running a marketplace) is the ‘you might also like’ or ‘see suggested products’ section. With this, you instantly draw your customer’s attention to other products, and even in the worst-case scenario of them not purchasing extra products, they’ll probably still be interested in a later purchase.

Another great form of product promotion is writing content that features your products, such as articles that mention the product you want to sell and thus instantly promote it by giving readers a quick review or tutorial.

3. Use the Best Tools Available

Creating a good eCommerce website or any website, for that matter, is much like building a house. And when it comes to building houses, there are two crucial points that you need to focus on: making a strong foundation and using quality materials. That’s why, before you make your website, you need to think about the strategy you are going to use to make your website.

You should review the best apps and plugins, see what website builders suit your needs, and so on. To help you start, here are a few tools that can help you create your website and maintain it.

1. Coming Soon & Maintenance Mode

Coming Soon & Maintenance Mode

Coming Soon & Maintenance Mode is currently one of the best tools that focus on creating ‘coming soon’ pages. It can offer you many themes, too, so you don’t need to worry about building a page from scratch. Also, here’s a cool tip: if you’re promoting a limited-time offer or an event, use one of this plugin’s themes that feature a countdown to hype your users up.

2. WooCommerce Table Rate Shipping

WooCommerce Table Rate Shipping PRO

A plugin full of features to help you calculate shipping costs based on destination, weight, cart total, and item quantity. With it, you can come up with a shipping plan that works great for your business and implement as many shipping methods as you want.

The shipping methods can be imported/exported, hidden, and forcibly used. And as if that wasn’t enough, the plugin also enables you to create shipping rules for logged-in users only.

3. WooCommerce Order Export

WooCommerce Order Export – PRO

Need to export order data fast? Use the WooCommerce Order Export plugin.

It can export all the data you want in CSV format and deliver it to your inbox or through FTP. The exports can be done automatically on a schedule and contain only new orders since the plugin remembers which ones you already exported.

4. Direct Checkout for WooCommerce

Direct Checkout for WooCommerce

For those of you that want to optimize the checkout process of your online store, this plugin is a great solution. It enables you to create buy buttons which when clicked take a customer directly to the checkout and help them avoid wasting time in the cart section.

The buy buttons can be placed anywhere and work for all your products or just individual ones – it’s your pick.

5. Optinly


To keep your user base growing and engaged, use Optinly, the premier website popup builder. With it, you can quickly and easily create popups with specific triggers that can help you grow your audience and promote your marketplace via emails.

6. FindNiche


When it comes to finding dropshipping niches, there is probably no better tool than FindNiche. It helps you monitor changes in the popularity of niche products so that you can focus on a new trend as early as possible.

7. Grammarly


Grammarly is used (or should be used) by everyone. It’s free, it’s simple to use, and it makes sure you don’t have any typos on your page. There’s no shame in the fact that you misspell sometimes, it happens to everyone, and that’s why Grammarly is so great since it shields you from all the little mistakes you might not notice, but your users certainly will.

8. Ahrefs


As was said in the first point, search engine optimization (or SEO) is crucial in creating a proper eCommerce website. That’s why you should use Ahrefs, the all-in-one SEO toolset that helps you optimize your website while also analyzing your competition and keeping track of crucial keywords.

4. Leverage the Power of Social Media

Everyone uses social media, so why not use that fact to your advantage. Creating accounts that represent your eCommerce platform on popular social media platforms can make your popularity skyrocket.

For example, the current trend on Twitter is for popular chain restaurants to use their quippy and quirky PR team to promote their brand.

Nobody outside the United States knew what a ‘Wendy’s’ was, but after it made waves on Twitter, everybody followed it, despite never actually visiting the restaurant itself. And that’s another benefit of achieving a large following on social media; you can use it to promote products as well as giveaways (which also help in growing followers).

5. Implement Email Marketing

Gmail loading screen on laptop

Similar to using social media, using email marketing is essential in promoting your business. Having a proper email marketing strategy that regularly promotes your products can elevate your business to the next level. But be vary, as just sending reminder emails might land you right in the spam folder. That’s why you should occasionally offer special discounts or giveaway entry tickets to people that exclusively enter your website through email links.

Also, make sure that special promotion keys and links are limited or a one-time-only thing so that the more creative folks don’t use them to stack discounts.

Before We Leave You

And finally, think outside of the box. These tactics are the basics of getting by, but the real secret of the most successful eCommerce websites lies in their unique way of handling small issues and tiny details that provide their website with extra charm and utility. Especially now that there is a massive influx of new eCommerce businesses, thinking outside the box is the key to making your business thrive.