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How to Start a Blog on WordPress in the Esports or iGaming Niche

How to Start a Blog on WordPress in the Esports or iGaming Niche


March 13, 2024 (modified on April 2, 2024)


Esports – competitive video gaming widely seen as a burgeoning industry – has seen a staggering explosion in popularity in recent years. In fact, we’ve seen viewership numbers skyrocket, players have been potentially earning incredible sums of money, and company sponsorships have been rolling in at an electric pace.

Esports is closely linked to iGaming and online games, and this means a demand for top-quality content, and that’s where you come in. Are you a passionate fan of esports looking to explore a creative new form of self-expression? Do you want to begin allowing the world at large to peek into the juiciest secrets of such a new and burgeoning industry? This guide will provide you with all the tools and strategies necessary to get your esports blog up and running. Check out Creative Fabrica to obtain incredible wordpress themes!

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1. Find Your Focus: Choosing Your Niche

The esports industry is a large and varied one. You’ve got the major titles such as League of Legends or Counter-Strike: Global Offensive – but then you’ve also got the up-and-coming mobile esports, as well as the niche fighting game communities with their own smaller groups of hardcore fans. You can’t really pierce through without finding yourself a particular niche.

Casino games and iGaming can also provide another potential area for blogging. One genre that you may already be familiar with is online casino games. Although these have been around for decades, they are still just as popular as ever. Whether someone likes to play slots and try their hand at spinning the wheels, or like to test their strategy skills over a game of poker, there are lots of different games – and plenty of people who are using their skills to go professional and play a big role in the world of esports.

If you’re not sure about what game you want to blog about, think about what games you care about. It will show if you’re really passionate about what you’re writing – so work on games you like playing and following. A blog based on your real passion for a certain game or genre will have more bite.

What, then, is it you want to talk about in esports? Are you keen to get into analyzing competition? Writing nuanced profile pieces on the pros? Or working on the business side of the industry? Finding your niche lets you create specifically around that area, and build up a reputation as a reliable source of information in that area only.

Knowing what exists already in the sphere of esports blogs and websites, what audiences or angles might you be able to tap into, instead of simply copying what’s already been done to death is another good strategy to take.

2. Building Your Arena: Choosing a Platform

Now that you’ve covered your niche, it’s time to choose the platform for your blog. There are plenty of options to choose from, but WordPress is the easiest and most versatile route for a novice esports blogger. Here’s why…

  1. Endless customizations: With WordPress, you have access to thousands of themes and plugins that are designed for blogging. This allows you to create a blog that feels like a natural extension of your brand and carries the right esports vibe. You can create a sleek and minimalist website with a crisp and clean look that fits the fast-paced nature of esports, or you can customize a website that has a fun and communal vibe.
  2. Ease of Use: even for total WordPress newbies, the backend editor is fairly straightforward. It’s easy to add or edit blog posts, pages, and menus, and the drag-and-drop functionality allows you to move elements around to create a layout you like. With a bit of Googling, there are plenty of tutorials and resources to help international WordPress newcomers get started.
  3. Scalability and Growth: The day your blog goes viral, WordPress can still ‘scale’ with you by coping with the increased traffic volumes as you handle more readers, traffic, and visitors. Along the way, you’ll still be able to add more and more features as you see fit. Want additional functionality for your website? No problem. Want to add an e-commerce catalog, shopping cart, or membership capabilities to your site? That’s all possible with WordPress.
  4. Features of Content Management System: WordPress has CMS build features like scheduling posts, approving and replying to comments, categorizing and labeling your content, optimizing for search engines, etc can make your work more quick and effective.

Armed with its easy-to-use interface, flexibility, and scalability, WordPress can help you build a slick and good-looking esports blog that can grow alongside your audience.

3. Content is King: Creating Engaging Posts

Your esports blog lives or dies by the quality of content you give to it, and so you should maintain these pillars of content at all times.  Here are some topics you could talk about:

Esports news and updates: Write short summaries of ongoing esports tournaments, roster changes, teams, and moments of the week along with major industry news events.

Deep Game Guides And Strategy: Written content focused on a specific game within your niche. In-depth game mechanics breakdown, champion and/or hero picks, and competitive strategies.

Beginner’s Guides: Explain the game’s core mechanics with depth for the casual player. Your contributors should create a beginner’s guide that is easy to digest and refer back to if needed.

Whatever the focus of your blog, engaging and quality posts are king.