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The Best HubSpot Alternatives to Manage Leads and Make Sales

The Best HubSpot Alternatives to Manage Leads and Make Sales

Ivana Banić

January 9, 2022 (modified on March 14, 2023)


Looking for something akin to Hubspot, but not Hubspot? Well, today is your lucky day. Hubspot is, without a doubt, one of the most well-known inbound marketing platforms on the market.

It’s natural for you to want to compare HubSpot to other similar apps and tools. After all, Hubspot is beneficial, and many companies use it.

But, for various reasons, people sometimes tend to opt for one of HubSpot’s competitors. Fortunately, there are a plethora of excellent marketing automation and CRM systems on the market to choose from.

So, today we’ll look at some of the most popular ones to see how they compare and whether they’re the best option for you. But let’s take a look at some features you should be on the lookout for first.

What to Look for in an Alternatives

HubSpot advertises itself as a one-stop-shop. In all honestly, it’s so feature-full that there’s a high chance you won’t ever use some of them.

For example, HubSpot offers a customer support center, but we won’t discuss that particular feature in this article. When choosing a viable alternative, our first piece of advice is to focus on what you actually need.

When comparing HubSpot to other software with similar features, there are a few key elements to consider for your marketing campaigns and CRM:

  • Lead capture and landing pages
  • Autoresponders and marketing automation
  • CRM for email marketing
  • CRM for sales

These are just three of the most sought-after features, and they don’t have to be what you’re looking for necessarily. But, if any one of HubSpot’s competitors on this list offers precisely what you’re looking for, you’ve found an excellent option. So, let’s see what else is out there.

The Best HubSpot Alternatives

1. Freshworks


Freshworks is a good option if you need a featureful HubSpot alternative that offers a 360 overview of your sales cycle and identifies bottlenecks and opportunities.

However, Freshworks, like HubSpot, lets you handle your leads through a variety of channels, including phone, email, and your website. It boasts one of the top Sales Pipeline Management tools available online and provides detailed sales data. Any business would be happy with what their management tools offer – it’s the best there is.

In addition, if you opt for Freshworks, you can get a relatively handy visualization of all your deals with only a few clicks.

This allows you to customize pipelines as needed, track specific agreements, and receive a general snapshot of your company’s health. This one is an excellent HubSpot alternative for evaluating team performance and identifying opportunities.

So, if you’re looking for a tool that can help you manage both sales and marketing, the Freshworks Suite may be a better option.

2. Omnisend


Omnisend is an intriguing HubSpot alternative, not enough people talk about. We have to point out that it’s especially great for email marketing and automation in the eCommerce industry.

You can market to multiple channels using Omnisend’s omnichannel marketing platform. The email and automation sections are pretty well-rounded, enabling you to use various media in all of your programmed campaigns.

Over 50.000 companies now use Omnisend, and if that’s not saying something, we don’t know what is. With Omnisend’s powerful editor, it’s simple to design and customize all of your email campaigns with a drag-and-drop visual email builder and pre-built templates.

Most of Omnisend’s features are geared toward growing email lists, which is essential for all eCommerce marketing. As a HubSpot competitor, Omnisend provides:

  • A strong landing page builder
  • Pop-ups
  • Lead generation forms for capturing leads and growing your email list

In addition, its email marketing automation comes with templates that make setting up sophisticated automation a breeze. You can target customers with advanced segmentation based on profile data, campaign engagement, and shopping behavior.

3. ActiveCampaign


In 2021, ActiveCampaign has grown in popularity and is largely regarded as one of the finest HubSpot competitors, and for all the right reasons, if we may add.

If you are looking for a marketing automation platform that does nearly everything HubSpot does for less than half the price – and who doesn’t like to save money? ActiveCampaign is an excellent HubSpot alternative.

ActiveCampaign can assist you in creating extensive automation maps and nurturing leads through email or SMS Marketing campaigns.

While you may not think much of SMS marketing, it has gained traction in recent years because it produces excellent results for the small amount of money invested. ActiveCampiagn can also be used for social media marketing, as it allows you to create bespoke Facebook audiences.

ActiveCampaign is a leading platform for email marketing and segmentation, marketing automation through email and text, and customer relationship management. It includes a specialized CRM with detailed data and options for tailoring your message to different audiences.

Overall, we’d say more than a viable alternative for a business with a smaller budget that still requires a lot of marketing automation and a comprehensive tool.

4. GetResponse


GetResponse has a few unique features that set it apart from HubSpot and the other companies on this list. The primary function of GetResponse is email marketing, but it also offers marketing automation, CRM, and lead capture.

As a result, it is the best Hubspot alternative for small and medium-sized businesses. If you’re solely interested in sending email newsletters, then maybe skip this article altogether and look into smaller tools and software such as Mailchimp.

You can set up email automation workflows depending on preset triggers and segmentation.

From landing pages to sales team notifications, the workflow has you covered. You can use simple lead scoring to track automation occurrences over time (e.g., cart abandonment, newsletter subscription, message open).

In addition, it’s also one of the cheapest alternatives on this list, and while it doesn’t have all of the features Hubspot does, it has everything you need.

5. EngageBay

EngageBay is an all-in-one marketing, sales, and customer support CRM that supports more than 31,000+ growing businesses across the world today. According to software review sites like G2, Capterra, GetApp, and many others, it is a fast-growing and popular solution.

For the record, EngageBay pays affiliates 30% of the recurring income generated by each customer they suggest. Visit if this interests you.

Final Thoughts

In conclusion, while a nearly endless set of features may seem like a dream come true, in reality, you just end up paying for all of them and never using them.

Hubspot is the number tool in popularity for lead management and making sales.

Check out some alternatives and pick what’s best for you and your business.