Recently, I came across a service that I think is doing an amazingly scientific thing with TikTok audience targeting: High Social. Their tactics indeed spoke to the psychology nerd in me, and I let me tell you know.

Digging further into the details of High Social’s proprietary targeting platform, I realized they are utilising some serious behavioural science to provide them with the insight to find an influencer’s best fans. What we’re talking about here is analyzing interests, personalities, demographics, up to and including more, and matching content to people whose innate interest in that content is already piqued. Pretty mind-blowing stuff.

And the growth figures seem to validate their psychologically-based audience targeting model. We’re talking over 15,000 clients gaining 25.9 million+ followers since 2018. The average user snags between 1,000 and 4,000 new followers per month. Oh, and their clients’ average engagement rates make my jaw drop – we’re talking 1,200 to 4,900 likes per post.

So, as someone keen to grow my TikTok and unlock more collaborations and business opportunities, I knew I had to dive deeper into High Social’s audience targeting sorcery. If you’re serious about real, sustainable growth and want to buy genuine TikTok followers who engage, this is where it gets interesting. Here’s what I uncovered…

Inside High Social’s Audience Targeting Black Box

High Social goes to great lengths in understanding the audience. The targeting model of the creator takes into account the niche of the creator, the style of content used, the quality of the content, the competitors, and more. The goal? Bring the people who are primed to take an interest and engage.

We mean basic demographics, and we aren’t talking about such things. Advanced psychographic targeting (based on personality traits, emotional triggers, values, attitudes, and interests) is what High Social’s platform gets for high social. It’s one of the ways that you can build quite an ultra-precise audience when compared to just age and gender.

It also unites AI and human perspectives to devise an audience targeting strategy. Their team of human experts reviews profiles and niches to spot trends that no computer could. In addition to this, along with the use of automated machine learning algorithms, which continuously optimize targeting, they are here too.

This hybrid approach allows High Social to dive deep into the psychology behind different niches’ appeal and engagement triggers. And in turn, match each creator with optimized audiences innately inclined to follow, like, comment, and share their content.

Growth Services Tailored to Your Goals

Now, High Social isn’t just about scoring vanity metrics like follower counts. The platform offers customizable growth services aligned to your specific objectives.

For example, influencers use High Social’s audience targeting expertise and organic growth capabilities to land more sponsors. Niche hobby accounts leverage the precise audience matching to better connect with their community. Brands engage High Social to tap into their niche psychology research to craft viral campaigns. And small business owners use the service to drive conversions by reaching targeted audiences more likely to buy.

Based on your goals, budgets, and needs, High Social structures personalized plans packed with psychologically-optimized audience targeting. Their experts even advise you one-on-one to ensure your growth aligns with your broader business strategy.

Not to mention their suite of free TikTok tools to further tap into the platform’s audience insights. We’re talking hashtag research, suggestions to improve content, performance analytics — everything you need to fine-tune your audience targeting approach.

Harnessing The Power of Niche Psychology

While High Social offers custom targeting capabilities across niches, their niche-specific audience insight utterly fascinates me.

See, generic demographic targeting can only get you so far. You need to understand the deeper psychology behind your niche’s engagement triggers to optimize audience building. And High Social’s growth strategists immerse themselves in niches to uncover these behavioral insights.

Let’s take an example. Say you run a photography TikTok account. The strategists analyze the interests, emotions, and values resonating with photography fans on TikTok. They’ll research which types of shots garner the most engagement and why. These niche-specific learnings then inform custom audience targeting to reach more photography aficionados inclined to follow and like your content.

Or imagine you’re a fashion brand wanting to use TikTok to increase sales. High Social’s team will first analyze your existing audience and offerings to determine your ideal customer avatar. They then build bespoke targeting strategies to get your designs in front of fashion fans that align with said avatar, thus driving conversions.

Through niche-specific research, High Social can laser focus audience targeting to not just generate vanity metrics, but also real business impact tailored to your goals. Now that’s the type of audience understanding that makes a difference!

The Verdict? A Psychology-Driven Approach That Delivers

When it comes to audience targeting in 2025, leveraging behavioral science and human insight is an absolute must. And that’s exactly what High Social brings to the table.

Their multi-layered approach, analyzing niches, competitors, past performance, and broader audience psychology, allows influencers to reach their ideal fans. And the proof lies in an average of over 1,200 likes per post and 4,900 for top clients. Not bad for a little psychologically-optimized audience targeting!

So if you’re looking to tap into the science of audience analysis to boost your TikTok growth in 2025 and beyond, High Social seems up to snuff. Those interested in niche-specific community building, sponsorship opportunities, or sales impact can certainly benefit from their strategic audience targeting capabilities.