In the fast-evolving iGaming industry, Soft2Bet stands as a pioneer in innovation, technology, and gamification. Founded in 2016, the company has grown into a global powerhouse, providing turnkey B2B solutions, high-performing B2C gaming brands, and the award-winning Motivational Engineering Gaming Application (MEGA) platform. With operations spanning 19 licenses across 10 regulated jurisdictions, Soft2Bet is redefining the way players engage with online gaming and sports betting platforms worldwide.

What Is Soft2Bet?

Soft2Bet is an international iGaming technology company offering fully integrated solutions for online casinos, sportsbooks, and gamification-driven platforms. By combining innovation, regulatory compliance, and personalized gaming experiences, Soft2Bet caters to operators, developers, and players alike.

Key Facts at a Glance

• Founded: 2016
• Founder & CEO: Uri Poliavich
• Headquarters: Malta
• Employees: 100+
• Licenses: 19
• Jurisdictions: 10+ (including Denmark, Ontario, Romania, Sweden)
• Languages Supported: 20+
• Payment Methods: 220+
• Games Available: 12,500+

The MEGA Platform: Redefining Gamification

Launched in 2023, Soft2Bet’s Motivational Engineering Gaming Application (MEGA) is a game-changer in player engagement. MEGA integrates advanced gamification mechanics with seamless customization for operators, helping them attract, engage, and retain players.

Key MEGA Features

• Customizable Gamification: Avatars, collectibles, and city-building experiences
• Flexible Rewards: Bonuses, loyalty points, and tiered achievements
• Intelligent Segmentation: Personalized offers based on player behavior
• Seamless Integration: Works with any casino or sportsbook platform

MEGA’s Proven Impact

• • 4X increase in player screen time
  • 65% boost in Net Gaming Revenue (NGR)
  • 50% increase in deposit volume
  • 45% growth in Average Revenue Per User (ARPU)

“With MEGA, we don’t just build platforms; we build player journeys.” – Uri Poliavich, CEO of Soft2Bet

B2C iGaming Brands by Soft2Bet

Soft2Bet operates a diverse portfolio of high-performing gaming brands, each tailored to local markets with unique themes, languages, and user experiences.

Top Brands:

• Betinia (Denmark, Sweden) – A gamified sports betting and casino platform
• Campobet (Denmark, Sweden) – All-in-one destination for betting and casino enthusiasts
• Tooniebet (Ontario, Canada) – Premium Canadian gaming experience
• Quickcasino (Sweden) – Fast, user-friendly, and intuitive online casino
• Don.ro (Romania) – Localized platform with immersive casino gameplay

Each brand delivers localized solutions with:

• Multi-language support
• High-quality game selections
• Innovative gamification features
• Personalized user interfaces

B2B Solutions: Empowering Operators Worldwide

Soft2Bet isn’t just a gaming operator – it’s also a technology partner providing turnkey B2B solutions to help operators launch and grow their iGaming platforms.

Key Offerings:

1. Fully Customizable Platforms
   • Tailored front-end design
   • Localized language and payment support
2. Casino Integration
   • Access to 12,500+ games from hundreds of providers
3. Sportsbook Integration
   • Competitive betting solutions with live odds and events
4. Player Account Management (PAM) System
   • Advanced user tracking and segmentation
5. Managed Services
   • Customer support, risk management, compliance assistance
6. Payments & Compliance
   • Seamless integration with 220+ payment providers

Soft2Bet Invest: Driving Innovation in iGaming

In July 2024, Soft2Bet launched Soft2Bet Invest, a €50 million iGaming Innovation Fund aimed at supporting startups and innovators in the gaming industry.

Goals of Soft2Bet Invest:

• Empower startups to bring innovative products to market
• Support casual gaming and iGaming ventures
• Provide mentorship, funding, and business strategy

In September 2024, Soft2Bet Invest received the Outstanding Contribution to Gaming Award at SiGMA East Europe, highlighting its commitment to shaping the future of iGaming.

Responsible Gaming & Player Protection

Soft2Bet places responsible gaming at the heart of its operations, ensuring a secure, transparent, and fair environment for players.

Key Initiatives:

• Dedicated Responsible Gaming Team
• Fraud Detection Systems powered by AI
• Strict KYC (Know Your Customer) protocols
• Regular audits by global gaming authorities

Soft2Bet goes beyond compliance by proactively implementing advanced safety measures, protecting players while promoting sustainable gaming practices.

Awards & Recognition

Soft2Bet’s dedication to innovation and excellence has earned it numerous prestigious awards.

Major Achievements:

• Triple Winner at the 2025 Global Gaming Awards EMEA:
  • Executive of the Year – Uri Poliavich
  • Platform Provider of the Year
  • Product Launch of the Year (MEGA)
• iGaming Sword Award 2023 – Turnkey Supplier of the Year
• Recognized by EGR, SBC, and SiGMA for technological excellence

Soft2Bet Expansion Strategy

A crucial driver behind the company’s success is the Soft2Bet expansion strategy, focused on entering new regulated markets while strengthening its existing presence. The company is preparing to launch in the United States (New Jersey), alongside strategic partnerships that will accelerate growth across Europe, North America, and Asia. This global vision ensures that Soft2Bet remains at the forefront of the iGaming industry’s evolution.

Why Choose Soft2Bet?

Here’s why operators, partners, and players choose Soft2Bet:

For Operators:

• Flexible turnkey solutions
• Award-winning gamification tools
• Seamless compliance integration

For Players:

• Personalized gaming experiences
• Multi-language platforms
• Access to 12,500+ casino games & 1M+ live events annually

For Partners:

• Transparent collaboration models
• Global reach with localized solutions
• Continuous innovation through Soft2Bet Invest

Final Thoughts

Soft2Bet is not just shaping the future of iGaming, it’s leading it. Through its MEGA platform, diverse B2C brands, and cutting-edge B2B solutions, Soft2Bet empowers operators, entertains players, and drives industry innovation. With rapid global expansion, strong regulatory compliance, and award-winning technology, Soft2Bet is setting new benchmarks in online gaming.

For more information, visit www.soft2bet.com or follow @soft2bet_group on Instagram.