As a marketing professional, you need powerful tools and knowledge to boost your results, build a stable client base, and achieve a certain level in the field. However, not all experts are familiar with these tools. Some miss out on them, only focusing on the classics such as SEO analytics and social media automation.
The truth is, these tools and software can create new ideas, streamline communication, and strengthen your work process. That is, if you don’t let them go completely unnoticed. In this article, we will showcase some instruments that many marketers skip, but can make a huge difference in your performance.
Behavioral Visualization
All marketers understand that client behaviour is the essence of their future content strategy. Yet analyzing it doesn’t have to be just data on the screen. Even marketing information can be presented visually, such as thematic clusters of words and real maps of customer search queries.
Once you see how exactly your clients express their curiosity when they look for a solution, you can craft better content. Your blog posts, product listings, and FAQ pages will be way more relatable and engaging. Instead of blocks of text, customers will recognise exactly what they are looking for and purchase from you, not your competitor.
Real-Time Collaboration
In the office, marketing professionals have a chance to attend team meetings and come up with an actionable workflow. But what if you are a remote worker unable to join an office? What if you are a freelance marketer across the ocean from the rest of the team? That is where real-time collaboration platforms step in.
And we are not talking about sharing documentation via the cloud — everyone can quickly learn how to do that. Through the platform, you can instantly co-edit a document, add annotations, share ideas, and plan discussions across different continents. Real-time collaboration platforms can reduce miscommunication and increase accessibility for everyone, regardless of their time zone and location.
Real-time collaboration works best when paired with a VPN. The best VPNs keep every session encrypted, meaning your brainstorming, file sharing, and feedback exchanges all happen in a secure environment. Remote teams especially benefit from this setup, as VPNs remove regional restrictions and reduce the risk of data leaks.
Heatmapping
We have already talked about clients searching for products and information, but there’s more to user behavior. Where they click, how they interact with every webpage, and when they decide to log off — all these provide an amazing insight into creating landing pages, emails, and ads. And simple metric tools can’t give you that.
Heatmapping software, on the other hand, gives you a full map of how clients interact with your content. With some tools, you can even replay complete sessions, from the first second the user enters the page to the last click.
Advanced Connectivity
Regardless of whether you work remotely or in the office, you will be traveling a lot as a marketing professional. Conferences, product launches, and company meetings will require consistent data and a stable internet connection, both of which are often hard to achieve abroad. Moreover, roaming charges can be overwhelming.
eSIMs, though, can offer a huge productivity boost when traveling for business meetings or conferences. For example, say you are flying off to Australia, getting an eSIM for Australia would allow you to stay connected throughout your trip. You can activate the plan before you arrive and keep in touch with clients and team members. Activating a hotspot for other devices is also possible, so you can still work, even when in transit, without any issues.
Automated Social Listening
There is no way to sell without following global trends. Trends have always dictated what clients want and how they want it. Unfortunately, not all marketers take advantage of diving deeper into that activity, and end up missing out on important developments in the industry.
Social listening systems go beyond scheduling posts and monitoring engagement — they automatically analyze trends, study competitors, and discover new hashtags, all in real time. If you are planning to launch a new campaign or partner with an influencer, utilizing automated social listening systems can thoroughly prepare you.
Content Repurposing
Marketers always create a ton of content, whether for campaigns or full projects. Sometimes, content goes unnoticed and even unused. Imagine you have created a huge webinar with a ton of useful data. How many people have engaged with it? If you are not happy with your answer, it’s time to broaden the use of that information.
Management tools can maximize the content’s potential by tracking and repurposing it. For instance, one webinar can be used for several social media posts, articles, and brochures. This way, everyone can tap into the information through different content types — both textual and visual — without pointless duplication.
Elevate Your Marketing Approach
Marketing is no longer about using just the essentials. Now, you have to add all high-quality tools to your arsenal to stay ahead of the game. Make sure the tools you use can boost both your creativity and workflow. Underused software for heatmapping, visual behavior analysis, collaboration, social listening, connectivity, and content repurposing can truly elevate your marketing strategies.