Looking to supercharge your lead generation with Google Ads? You’re in the right place! Google Ads Lead Form Extensions are a powerful tool to help you get more leads directly from your ads—fast, simple, and no landing page needed.
What Are Lead Form Extensions?
Lead Form Extensions let people submit their contact info straight from your ad. That means fewer clicks, less friction, and more conversions.
Instead of sending prospects to your website where they might bounce, users can fill out a form right on the ad. It’s that easy!
Why Use Them?
If you’re running ads on Google and want more leads, this feature is a no-brainer. Here’s why:
- It’s faster! Users can give you their info in seconds.
- Fewer drop-offs. No need to visit your website.
- Works on mobile and desktop.
- Integrates with your CRM. Leads can go straight into your system.
How Do They Work?
Here’s a simple breakdown:
- You create a Google Search or YouTube ad.
- You add a Lead Form Extension to the ad.
- Users click your ad and see the form pop up.
- They submit their info—done!
Tip: Pre-fill options are available to make submission even quicker for users signed in to Google.
Setting It Up (Step-by-Step)
Creating a Lead Form Extension is quick. Follow these steps:
- Sign in to your Google Ads account.
- Create or edit a Search, Video, or Discovery campaign.
- On the ad extension tab, add a new Lead Form Extension.
- Fill out:
- Your call to action (e.g. “Get a quote,” “Subscribe now”)
- A short description
- The form fields you want (Name, Email, Phone, etc.)
- Upload your disclaimer or privacy policy link.
- Choose your delivery method: download leads manually or connect to a webhook/CRM.
And… you’re ready to go! 🚀
Best Practices for Lead Forms
Want better results? Try these winning tips:
- Keep it short. Fewer fields = more form completions.
- Use clear CTAs. Tell people exactly what you want them to do.
- Offer something valuable. Think free ebooks, quotes, or consultations.
- Test different versions. Run A/B tests on your text, CTA, and form length.
Where Can You Use These?
Lead Form Extensions are available on several platforms:
- Google Search Network
- YouTube Ads
- Discovery Campaigns
They’re not yet on the Display Network, but that could change down the road.
Collecting and Managing Leads
Getting leads is great. Managing them is even better! You can:
- Download them as CSV files from your account.
- Use a webhook URL to send them to your CRM in real time.
If you’re a small business using spreadsheets, grabbing CSVs might be enough. For bigger teams, automate it with webhooks or tools like Zapier.
Things to Watch For
Lead Forms are awesome, but here are a few things to keep in mind:
- They can’t run with every campaign type. Stick with Search, Video, or Discovery.
- You need a strong privacy policy or Google won’t approve your form.
- Lead quality may vary. Use filtering and scoring in your CRM to gauge value.
Final Thoughts
Google Ads Lead Form Extensions make it easy to collect leads. They cut out extra steps, boost conversion rates, and simplify the user experience. Whether you’re a service business, SaaS platform, or e-commerce store, this tool can give your lead gen a serious boost.
Try them out! You might be surprised how easy it is to fill your sales funnel—one form at a time.
