Imagine a world where every customer experience is tailored just for them, where a business can scale up and down according to its needs and open new markets in just one day. Today, you’re selling 100 products, and tomorrow you are able to sell 1 million of them already on a global market.
Or where “omnichannel” isn’t just a fancy word but a reality. Your customer adds a sofa to the cart but decides to have a look at it in the store. When coming to the store, a cashier finishes the checkout process by accessing your customer’s cart.
All this and much more is possible with SAP Commerce Cloud solutions. Today, we will talk about SAP Commerce Cloud’s numerous features and the benefits it can bring to your business. So buckle up!
What is SAP Commerce Cloud?
SAP Commerce Cloud is more than just an ecommerce platform. Think of it as a creative playground for your customers. Every interaction with your customer — from mobile to in-store – feels like an extension of your heart and soul. With real-time personalization, omnichannel capabilities, scalability, and reliability — even during holiday sales (when there are millions of people browsing your website) — every customer feels like a VIP, getting exactly what they need and when they need it.
When customers feel that your brand cares about them — saves their time, improves their experience, and provides them with personalized offers and promotions – they are more likely to come back and buy more products from your store. But more on that below.
Why Choose SAP Commerce Cloud?
Companies all over the world admire SAP Commerce Cloud features and the benefits it brings to their businesses: omnichannel capabilities, reliability, scalability, personalization, and more. So let’s explore them in more detail:
Scalability
The SAP Commerce Cloud platform grows with you. No matter whether you’ve decided to start selling more products or moving to the global market — the platform will grow with your needs. Besides, on Black Friday or Cyber Monday, when the number of users grows exponentially, SAP Commerce Cloud remains fast and reliable. This means you can be sure nothing will go wrong during the sales.
Personalization
When customers visit your store, the system can show them personalized product recommendations based on their preferences and purchasing behavior. Let’s say a customer buys a new pair of ski boots on your online store. SAP Commerce Cloud, using its AI-driven personalization features, remembers this purchase and, when the customer visits the site again, it suggests related items — like winter sunglasses, ski gloves, or a ski jacket — based on the initial purchase.
So, the next time the customer logs in, instead of showing random products, the site will show them winter essentials that complete their ski outfit, creating a tailored shopping experience that feels intuitive and relevant to their needs. This makes the whole experience more relevant and tailored and increases the chance of the purchase.
Multi-country and multi-currency support
If your company sells internationally, SAP Commerce Cloud allows you to tailor content, prices, promotions, etc. to a specific country. For example, a customer in Germany will see prices in euros and product descriptions in German. A customer in the US will see prices in dollars and content in English.
Analytics and insights
SAP Commerce Cloud allows you to track which products perform better than the others in real time. This way, you can restock them faster and adjust your marketing and other efforts to focus more on the products that sell better.
Order management
If a customer buys a laptop from your website, SAP Commerce Cloud order management allows you to track the order in real time, from the moment of the purchase till the moment your customer gets it. This way you can be sure the right product reaches the customer on time.
Flexible checkout process
After adding a product to the cart, a customer can decide whether to pay for it right away or finish the purchase later. Customers can choose payment options: pay with a credit card, via PayPal, ApplePay, or other options. As for shipping options, here a customer also has a lot of flexibility: they can choose a delivery date and place, either order at the store or have it delivered to their home.
Content Management System
With SAP Commerce Clou’s built-in CMS, it’s easy to update the website, add new listings, and promotions, or highlight these or those products. And there is no need to be an expert to update such a website, it’s like updating a blog or social media post.
Fraud prevention
If a suspicious transaction occurs on your website, SAP Commerce Cloud uses advanced security measures to flag and prevent it. For example, it might automatically block a purchase if it detects a potential fraud attempt, like an unusually high-value order or from an unrecognized location, ensuring both your business and your customers stay safe.
Inventory updates
If you’re running an online electronics store and a customer tries to buy the last TV you have in stock, SAP Commerce Cloud will immediately show them that it’s out of stock — or allow them to be notified when it’s available again. This real-time inventory feature helps customers make informed decisions and avoid frustration.
Gift cards and promotions
Customers love receiving gift cards. With SAP Commerce Cloud, you can easily sell digital gift cards on your website and even offer promotional codes that customers can use to get discounts. For example, “Save 20% on your next purchase when you use code SUMMER20.
Bottom Line
In conclusion, SAP Commerce Cloud is like a shopping cart full of great features. It helps you grow and open new markets with its scalability and multi-language features, it allows you to carry out successful Black Friday and Cyber Monday sales, it helps you offer personalized items to your customers and spoil them with gift cards and promotions, it allows your customers to have multiple payment and delivery options due to its flexible checkout feature and whatnot. In the long run, it’s up to you to decide whether you need such a platform. But its benefits are so numerous that we might guess you’ve already made up your mind.